Wednesday, 27 February 2013

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Research and Planning: Level 3 15/20
Proficient work on scripting and storyboarding
Time management is good
Proficient organisation of actors, locations, costumes and props
Proficient research into similar products and a potential target audience.
There is a good level of care in the presentation of research and planning

To progress to level 4, make sure you have explained how your research impacted your decisions (for example in your audience profile posts, explain how you intend to address the potential target audience in your opening 2 minutes). More audience profiling (like for 'White Noise') is needed.

Production: Level 2 34/60
There is a basic level of ability in the use of the following:
Using titles appropriately according to institutional conventions
Controlled use of camera, attention to framing, variety of shot types and attention to mise-en-scene
Using editing so that meaning is apparent to the viewer

And a proficient level of ability in using sound with images and editing appropriately for the task.

To improve, consider using a wider variety of shot types and the costume of the sinister character. There is also a moment when Amber looks directly into the camera.

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