Wednesday, 14 November 2012

Audience Profiling: Paranormal Activity


This is the audience profile for Paranormal Activity, a story based on the true events of a couple's demonic haunting after the use of a Ouiji Board. The film was released November 2009 under the distributors Icon Films.



 
Age - %
 
Class - %
 
Gender -%
 
4-6 – 0%
 
AB – 22%
 
Male – 49%
 
7-11 - 0%
 
C1 – 40%
 
Female – 51%
 
12-14 - 0%
 
C2 – 24%
 
 
15-24 55%
 
DE – 14%
 
 
25-34 - 30
 
 
 
35-44 – 12%
 
 
 
45+ - 3%
 
 

From the table above it is clear that the majority of the target audience for this film is mainly middle class females between the ages of 15-24 years old. From this I can gather that my target audience is mainly going to be teenage girls and young women.

I have tried to appeal to this young female audience by using a 15 year old girl as the main character, and allowing the audience a chance to relate to her.

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