This is the audience profile for Paranormal Activity, a story based on the true events of a couple's demonic haunting after the use of a Ouiji Board. The film was released November 2009 under the distributors Icon Films.
Age - %
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Class - %
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Gender -%
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4-6 – 0%
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AB – 22%
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Male – 49%
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7-11 - 0%
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C1 – 40%
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Female – 51%
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12-14 - 0%
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C2 – 24%
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15-24 55%
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DE – 14%
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25-34 - 30
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35-44 – 12%
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45+ - 3%
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From the table above it is clear that the majority of the target audience for this film is mainly middle class females between the ages of 15-24 years old. From this I can gather that my target audience is mainly going to be teenage girls and young women.
I have tried to appeal to this young female audience by using a 15 year old girl as the main character, and allowing the audience a chance to relate to her.
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