Thursday, 15 November 2012

My Target Audience

target audience

The target audience of my film is likely to be mainly teenagers and young women. The reason I believe that my audience is going to be largely female is because it is a psychological and spiritual film, which seems to appeal mainly to females, as opposed to gorey films that seem to appeal to males. I have adressed this by using a female main character, so that this particular target audience can relate to her and how she may be feeling.

I also deliberately used my sister because she is a teenager (15 years old) which will also appeal to my target audience who will probably be largely made of teenagers. It also corresponds with the age rating certificate of 15 that I chose for my film.

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