Tuesday, 13 November 2012

Audience Profiling: The Woman In Black


The woman In Black is a supernatural thriller, released in February 2012. The film has a certificate of 12A and distributed by Momentum Pictures. The story follows a lawyer as he organises a recently deceased client, who still haunts the village and is set on vengeance.


 
Age - %
 
Class - %
 
Gender -%
 
4-6 – 0%
 
AB – 25%
 
Male – 60%
 
7-11 - 0%
 
C1 – 19%
 
Female – 40%
 
12-14 - 0%
 
C2 – 19%
 
 
15-24 - 29%
 
DE – 37%
 
 
25-34 – 29%
 
 
 
35-44 – 15%
 
 
 
45+ - 27%
 
 


The target audience for this film seems to be a mainly male audience, with age ranging from 15 - 34 years olds of working class backgrounds.

In my own film, my main character fits in with the most popular age group for most films (15-24), therefore appealing to that particular target audience.

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